2nd Draft : A Dangerous Temptation, ‘i'm lovin' it’

Assignment 2

200401110 Sangseek Min

4. July. 2010

A Dangerous Temptation, 'i'm lovin' it'

 

 I like watching documentaries. And I remember seeing a lot of really good documentaries. Especially Super Size Me. It is a American documentary film directed by and starring Morgan Spurlock. The contents of the film are as follows. Spurlock eats only McDonald's food during 30days. After 30days, the Spurlock gained 11.1 kg, a cholesterol level of 230, and a 13% body mass increase. Also, he experienced mood swings, sexual dysfunction, and fat accumulation. It shows us how it effects on man's physical and psychological factors. And it tries to warn us about something going on fast-food. After seeing Super Size Me, I became aware of dangers of fast-food.

 

 McDonald's founder Ray Kroc said "look after the customer and the business will take care of itself". It suggests unbelievable power of McDonald's. McDonald's is the world's largest chain of hamburger fast-food restaurants. McDonald's are found in 119 countries. And it serve nearly 47 million customers everyday. McDonald's has over 31,000 worldwide chains. Therefore, South Korea also is not an exception country of eating McDonald's. McDonald's is South Korea's second largest fast-food chain. So a lot of people of South Korea eat McDonald's hamburgers to feel pleasure with fast-food. But I think we have to reduce the opportunity to eat fast-food burgers because they are changing our tastes.

 

 McDonald's is the target of criticism. In some countries, people have boycotted McDonald's because it harms the health of people and destroys the environment. Though I also know it is bad for my health, I usually eat it. Then, why do people eat McDonald's hamburger in spite of its risks? That's why McDonald's stimulates us into eating through the provocative advertising and strategic business ability. For example, McDonald's slogan 'i'm lovin' it' and a mascot 'Ronald' are very dangerous for children. They lure children to eat a hamburger because they are very friendly to children. So, I repeat it should be banned from putting an irritating ads like junk foods on TV.

 

 Despite the globalization of fast-food especially McDonald's, a lot of countries know how to respond it. Lotteria is South Korea`s first largest fast-food chain because it has a lot of localization menus. And it also serves a variety of healthy menus. For example, a rice burger, a kimchi burger and a Korean native beef burger and so on. Also, Iran is a country which is developing a variety of fast-food cultures in own inimitable way. Iran has their own hamburger chains. For example, Iran`s first largest fast-food chain is Super Star, and second is Aladdin. When I stayed in Iran, I often went to Aladdin fast-food chain which has a special healthy menu. Amazingly, it is a fish burger. I think a fish burger is a good alternative against junk foods.

 

 I really oppose the growth of fast-food chains around the world because it is a serious problem that threatens the health of the people. It is potentially damaging to children's health. But it is an inevitable assignment for today. So many countries are adopting fast-food in their own way. I think that South Korea is an exemplary model for it. In conclusion, I repeat that it is a better way for fast-food chains to localize the hamburger and make the fast-food more healthy.